Your domain by any other name
Your domain name represents your identity on the Internet. Customers, prospects, associates, and generally anyone on the Internet can navigate to your website simply by knowing your domain name. The domain name system (DNS) facilitates this naming process by enabling the resolution of your site's name to Internet Protocol addresses that devices use to connect to your website over the Internet. While DNS simplifies navigation to your Internet presence thanks to your domain name, it also introduces an exposure to visual misrepresentations of your domain name in the DNS and therefore on the Internet. Such misrepresentations may be totally innocent, such as when would-be visitors "fat finger" or mistype your web address in their browsers leading them to another website, or downright malicious where a miscreant creates a website reachable by a visually similar or slight variation in your domain name. Such a malicious website could be designed to visually appear similar to ...